Beyond the "Zestimate"
Why My New PSA Designation Matters for You
We’ve all seen the headlines: the real estate market is "shifting," "cooling," or "heating up." But when it’s your money on the line, vague headlines aren't enough. You need precision.
That’s why I’m excited to share that this week I officially earned the Pricing Strategy Advisor (PSA) Certification.
I spent the week diving deep into advanced market analysis and mastering the complex building blocks of property valuation. Why? Because in today’s market, pricing a home isn’t a guessing game—it’s a science.
Why "Value" is More Than a Number
Whether you are selling your family home or making an offer on your first one, the stakes are high. A price that’s just 2% or 3% off can mean thousands of dollars left on the table or a missed opportunity in a competitive bidding war.
As a Pricing Strategy Advisor, I’ve refined my skills in:
Decoding Local Dynamics: Moving past the "national averages" to understand exactly what’s happening in our neighborhoods.
Advanced CMA Techniques: Creating Comparative Market Analyses that go far beyond what an algorithm can provide.
The Art of the Appraisal: Understanding how appraisers see value so we can anticipate hurdles before they happen.
It’s About Strategy, Not Luck
Determining a seller’s asking price or a buyer’s offer price requires a careful analysis of recent sales, current inventory, and hyper-local trends. By removing the guesswork, I can provide my clients with the confidence that they are making a data-driven decision.
The bottom line: I’m committed to better serving YOU. Whether you're curious about your home's current value or ready to make a move, I now have an even sharper toolkit to ensure you get the best possible result.
If you’re thinking about making a move, let’s build a pricing strategy that works in your favor. 📈
Sue Lunsford
Real Estate Broker
Windermere, PSR Inc.
📱 (206) 390-7578
📍 3800 NE 4th Street, Renton, WA 98056
#SueLunsfordHomes #PricingStrategy #WindermerePSR #RealEstateExpert